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Adobe Experience Manager: Classroom in a Book: A Guide to CQ5 for Marketing Professionals, CourseSmart eTextbook

By . Adobe Creative Team, Ryan D. Lunka

Published by Adobe Press

Published Date: Aug 23, 2013

Description

Adobe Experience Manager with CQ: Classroom in a Book is the definitive guide for marketing students who want to understand and learn to use CQ. It explains the business value, paradigms, and philosophy of the product and is a must-read before sitting down to work with developers. Marketing students will understand why CQ is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them.

 

After reading this book, marketing students will understand:


·       The basics of content management in CQ

·       How to integrate CQ with other Adobe Marketing Cloud products

·       How to manage content that is targeted to specific audiences

·       The fundamental concepts that will help to create a smooth implementation

 


Adobe CQ is an industry leading web content management system aimed at digital marketers. It is the foundation of the Adobe Experience Manager Solution and provides web-based applications for creating, managing, and delivering personalized online experiences.

 


Table of Contents

Getting Started 
Ch 1: The Basics 
Ch 2: Evaluating AEM 
Ch 3: Managing Content 
Ch 4: Digital Asset Management 
Ch 5: Metadata and Tagging 
Ch 6 Multilingual Content 
Ch 7: Workflows 
Ch 8: Social Communities 
Ch 9: E-Commerce 
Ch 10: Mobile for Marketers
Ch 11: Architecture Basics 
Ch 12: Administration Basics 
Ch 13: Web Analytics 
Ch 14: Marketing Campaign Management  
Ch 15: Dynamic Content 
Ch 16: Integrating AEM
Ch 17: Technical Basics
Ch 18: Defining Requirements
Ch 19: User Experience Design
Ch 20: The Implentation Process


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Adobe Experience Manager: Classroom in a Book: A Guide to CQ5 for Marketing Professionals, CourseSmart eTextbook
Format: Safari Book

$34.99 | ISBN-13: 978-0-13-343263-3