After reading this book, marketing students will understand:
· The basics of content management in CQ
· How to integrate CQ with other Adobe Marketing Cloud products
· How to manage content that is targeted to specific audiences
· The fundamental concepts that will help to create a smooth implementation
Adobe CQ is an industry leading web content management system aimed at digital marketers. It is the foundation of the Adobe Experience Manager Solution and provides web-based applications for creating, managing, and delivering personalized online experiences.
Table of Contents
Ch 1: The Basics
Ch 2: Evaluating AEM
Ch 3: Managing Content
Ch 4: Digital Asset Management
Ch 5: Metadata and Tagging
Ch 6 Multilingual Content
Ch 7: Workflows
Ch 8: Social Communities
Ch 9: E-Commerce
Ch 10: Mobile for Marketers
Ch 11: Architecture Basics
Ch 12: Administration Basics
Ch 13: Web Analytics
Ch 14: Marketing Campaign Management
Ch 15: Dynamic Content
Ch 16: Integrating AEM
Ch 17: Technical Basics
Ch 18: Defining Requirements
Ch 19: User Experience Design
Ch 20: The Implentation Process
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$34.99 | ISBN-13: 978-0-13-343263-3