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Advances in Business, Operations, and Product Analytics: Cutting Edge Cases from Finance to Manufacturing to Healthcare

By Matthew J. Drake

Published by Pearson FT Press

Published Date: Sep 4, 2015


If you're seeking to master business analytics, case studies offer invaluable help: they expose you to the entire decision-making process, helping you practice an active role in both performing analysis and using its output to recommend optimal decisions. Now, drawing on his extensive teaching and consulting experience, Prof. Matthew Drake has created the ideal new casebook for all analytics students and practitioners.


Drake, author of the widely-praised Applied Business Analytics Casebook, now presents a collection of up-to-date cases that are longer and more detailed than those typically presented in undergraduate texts, but concise and focused enough to be taught in a single classroom session. Organized by analytical technique, Advances in Business, Operations, and Product Analytics covers:

  • Descriptive analytics: descriptive statistics, sampling/inferential statistics, statistical quality control, and probability
  • Predictive analytics: forecasting, demand managing, data and text mining
  • Prescriptive analytics: optimization-based modeling, simulation-based modeling, decision analysis, and multi-criteria decision making
  • Industry-specific analytics: HR and managerial analytics, financial analytics, and healthcare/life sciences

In addition to practitioners, this casebook will be especially valuable to students and faculty in undergraduate and masters' courses that cover topics in business analytics, and courses applying analytics to specific industries such as healthcare, or specific business functions such as marketing.

Table of Contents

Preface     xx
Part I: General Business Analytics     1

Chapter 1: VidoCo Demand Forecast Information Sharing     3
Chapter 2: Container Returns at Pasadena Water Solutions     15
Chapter 3: Developing a Business Model to Improve the Energy Sustainability of Existing Buildings     27
Chapter 4: Contracting for LTL Services at Hankey Industries     43
Chapter 5: Optimal Product Bundling at Point and Shoot Camera Shop     61
Chapter 6: Intermodal Routing for an Ocean Container     69
Part II: Analytics in the Service and Utility Industries     75

Chapter 7: Lolly's Restaurant     77
Chapter 8: Strategies for Managing Service Delivery Gaps and Service Recovery     83
Chapter 9: EverClean Energy, Inc.: Wind Energy Versus Natural Gas     95
Chapter 10: Slotting Pharmaceuticals in an Automated Dispensing Cabinet     111
Part III: Analytics in Accounting and Finance     121

Chapter 11: Tax Ramifications of S Corporation Shareholder Termination or Change of Ownership Interest     123
Chapter 12: Charleston Rigging     131
Chapter 13: Equipment Purchase and Replacement Strategy at the Fayette China Company     139
Part IV: Analytics in the Public Sector     145

Chapter 14: Using Regression to Improve Parole Board Decisions     147
Chapter 15: Redesigning Pittsburgh Port Authority's Bus Transit System     153
Part V: Analytics in Management and Ethical Decision Making     165

Chapter 16: The Bloodgate Affair: A Case of Breaking Rules and Breaching Trust?     167
Chapter 17: Trouble on the Thames: Event Disruption, Public Protest, or Public Disorder     191
Index     209