For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics.
Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.
Table of Contents
I. ETHICS AND APPLIED ETHICS.
II. WHAT IS ADVERTISING?
III. CURRENT ISSUES AND TRENDS IN ADVERTISING.
IV. WHY ADVERTISING SOMETIMES GOES BAD.
V. HOW CAN ADVERTISING BE MADE GOOD?
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Advertising Ethics, CourseSmart eTextbook
Format: Electronic Book
$19.99 | ISBN-13: 978-0-13-128892-8