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Applied Anthropology: A Career-Oriented Approach

By Margaret A. Gwynne

Published by Pearson

Published Date: Oct 29, 2002

Table of Contents

Each chapter begins with an “Introduction” and ends with a “Conclusion.”

PART I. FOUNDATIONS OF APPLIED CULTURAL ANTHROPOLOGY.

1. Introduction: Uses of Cultural Anthropology.

Basic Roles: Research, Policy Development, Intervention.

Academic and Applied Cultural Anthropology: A Comparison.

Careers in Applied Cultural Anthropology: Possibilities and Important Considerations.

Two Case Studies in Applied Cultural Anthropology.

2. Method and Theory in Applied Cultural Anthropology.

A Basic Strategy for Applied Research.

Underlying Principles of Applied Research.

Applied Cultural Anthropological Methods.

A Word About the "New Ethnography."

Theory Development in the Course of Practice.

3. The History of Applied Cultural Anthropology.

Beginnings.

The Great Depression: 1930-1940.

World War II: 1940-1945.

Mid-Century: 1945-1960.

The 1960s: Rethinking Applied Anthropology.

Modern Applied Cultural Anthropology.

4. The Ethics of Applied Cultural Anthropology.

Is Applied Cultural Anthropology Morally Justified?

Ethical Relationships: Study or Beneficiary Groups, Employers, Colleagues.

Ethical Guidelines for Applied Anthropologists.

PART II. CAREERS IN DEVELOPMENT.

5. Development Anthropology.

The Anthropology-Development Connection.

International Development.

Development Theories and Principles.

Development Organizations.

Women in Development (WID).

The Downside of Development and Anthropology's Response.

6. Advocacy Anthropology.

Advocacy and Development Anthropology: A Comparison.

The Growth of Advocacy Anthropology.

Fundamental Principles: Basic Human Rights and Self-Determination.

Ethical Considerations.

Cultural Advocacy.

Community Advocacy.

PART III. SOCIAL SERVICE CAREERS.

7. Social Work.

Development of Social Work.

Contemporary Features of Social Work.

Cultural Anthropology and Social Work: The Culture Concept and Other Congruities.

Roles for Social Workers.

Corporate Social Work.

8. The Law and Law Enforcement.

Legal Systems and Other Systems of Social Control.

Preparation for Roles in Applied Legal Anthropology.

Applied Legal Anthropology and Law Enforcement.

Applied Legal Anthropology and Dispute Resolution.

Applied Legal Anthropology and the Correctional System.

PART IV. CAREERS IN BUSINESS AND MARKETING.

9. Business Anthropology.

The Recent Growth of Business Anthropology.

Applied Anthropologists' Roles in Businesses.

International Business.

The Ethics of Business Anthropology.

10. Social Marketing.

Social Marketing as Applied Cultural Anthropology.

Uses of Social Marketing.

Principles of Social Marketing.

Social Marketing Methods.

Social Marketing for Health.

PART V. CAREERS IN HEALTH CARE.

11. Applied Medical Anthropology.

Applying Medical Anthropology.

The Development of Applied Medical Anthropology.

Roles for Applied Medical Anthropologists.

The Ethics of Applied Medical Anthropology.

Critically Applied Medical Anthropology.

12. International Health.

Global Health Problems.

Comparing Applied Medical Anthropology and International Health.

Fundamental Concepts in International Health.

Roles for Cultural Anthropologists in International Health.

PART VI. NEXT STEPS

13. Finding a Job.

Assessing Your Anthropological Potential.

Improving Your Anthropological Skills.

Selling Your Anthropological Skills.

Appendix 1. Review: Anthropology's Four Traditional Fields.

Appendix 2. Review: Theory and Method in Cultural Anthropology.

Appendix 3. Careers in Applied Archaeology.

Appendix 4. Careers in Applied Physical Anthropology.

Purchase Info

ISBN-10: 0-205-35866-7

ISBN-13: 978-0-205-35866-3

Format: Alternate Binding

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