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Applied Business Analytics Casebook, The: Applications in Supply Chain Management, Operations Management, and Operations Research

By Matthew J. Drake

Published by Pearson FT Press

Published Date: Oct 9, 2013


The first collection of cases on “big data” analytics for supply chain, operations research, and operations management, this reference puts readers in the position of the analytics professional and decision-maker. Perfect for students, practitioners, and certification candidates in SCM, OM, and OR, these short, focused, to-the-point case studies illustrate the entire decision-making process. They provide realistic opportunities to perform analyses, interpret output, and recommend an optimal course of action. Contributed by leading “big data” experts, the cases in The Applied Business Analytics Casebook covers: 

  • Forecasting and statistical analysis: time series forecasting models, regression models, data visualization, and hypothesis testing
  • Optimization and simulation: linear, integer, and nonlinear programming; Monte Carlo simulation and risk analysis; and stochastic optimization
  • Decision analysis: decision making under uncertainty; expected value of perfect information; decision trees; game theory models; AHP; and multi-criteria decision making
  • Advanced business analytics: data warehousing/mining; text mining; neural networks; financial analytics; CRM analytics; and revenue management models

Table of Contents

Part 1: Forecasting and Statistical Analysis

1. Forecasting Sales at Ska Brewing Company

2. Maintaining Financial Success and Expanding into Other Markets at

3. Forecasting Offertory Revenue at St. Elizabeth Seton Catholic Church

4. Pizza Station

Part 2: Optimization and Simulation

5. Inventory Management at Squirrel Hill Cosmetics

6. Safety Stock Planning for a Hong Kong Fashion Retailer

7. Network Design at Commonwealth Pipeline Company

8. Publish or Perish: Scheduling Challenges in the Publishing Industry

Part 3: Decision Analysis

9. Narragansett Brewing Company: Build a Brewery

10. Aluminum vs. Plastic: A Life-Cycle Perspective on the Use of These Materials in Laptop Computers

11. HealthCare’s Corporate Social Responsibility Program

12. Got Books? 

13. Stranded in the Nyiri Desert: A Group Case Study

Part 4: Advanced Business Analytics

14. Joe’s Coin Shop: Entry into Online Auctions

15.  Vehicle Routing at Otto’s Discount Brigade



The complete, up-to-date casebook for analytics in SCM, OM, and OR: concise, focused cases that make you the analyst and decision-maker.