Applied Social Psychology, 2nd Edition

By Stuart Oskamp, P. Wesley Schultz

Published by Pearson

Published Date: Oct 9, 1997

Table of Contents

I. OVERVIEW.

 1. Applying Social Psychology — Typical Features, Roles, and Problems.

 2. Theories in Applied Social Psychology.

II. METHODS OF OBTAINING KNOWLEDGE.

 3. Survey Research — The Quality of Life, and Sexuality.

 4. Experiments — Soliciting Donations.

 5. Correlational Research — Leadership.

 6. Quasi-Experimental Studies — Effects of Television.

 7. Evaluation Research — Drug Prevention Programs.

III. AREAS OF APPLICATION.

 8. Educational Settings — Intergroup Relations and Learning.

 9. Diversity Issues — Gender and Ethnicity.

10. Organizational Settings — Job Satisfaction.

11. Environmental Issues — Energy and Resource Conservation.

12. Health and Health Care — Smoking.

13. Mass Communication — Media Content and Effects.

14. Consumer Issues — Advertising.

15. Legal Issues — Research on the Legal System.

IV. ACHIEVING SOCIAL CHANGE.

16. Activism for Social Change.

17. Influencing Public Policy.

References.

Name Index.

Subject Index.

Print

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