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Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

By James Mathewson, Frank Donatone, Cynthia Fishel

Published by IBM Press

Published Date: Apr 26, 2010


Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!

  • Take search optimization to the next level by providing the right content to the right user at the right time
  • Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms
  • New techniques for defining keywords more effectively
  • Authored by IBM web pioneers with 45+ years of content and search optimization experience

Table of Contents



Chapter 1: Writing for Web Users Mimics Writing for Search Engines

Chapter 2: How the Web Medium Has Evolved from its Print Origins

Chapter 3: Writing Relevant Content for the Web Audience

Chapter 4: Discovering and Using Popular Keywords

Chapter 5: Engaging with Web Visitors through More Targeted Search referrals

Chapter 6: Developing an Optimized Site Architecture

Chapter 7: Gaining Credibility through PageRank

Chapter 8: Capturing Social- and Rich-Media Opportunities

Chapter 9: Measuring Web Effectiveness