Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!
- Take search optimization to the next level by providing the right content to the right user at the right time
- Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms
- New techniques for defining keywords more effectively
- Authored by IBM web pioneers with 45+ years of content and search optimization experience
Table of Contents
Chapter 1: Writing for Web Users Mimics Writing for Search Engines
Chapter 2: How the Web Medium Has Evolved from its Print Origins
Chapter 3: Writing Relevant Content for the Web Audience
Chapter 4: Discovering and Using Popular Keywords
Chapter 5: Engaging with Web Visitors through More Targeted Search referrals
Chapter 6: Developing an Optimized Site Architecture
Chapter 8: Capturing Social- and Rich-Media Opportunities
Chapter 9: Measuring Web Effectiveness
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