Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.
Better Business offers the business content aspiring professionals need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages readers to fully engage with the materials and understand rather than memorize key concepts.
Note: This is the standalone book, if you want the book/access code order the ISBN below:
0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card Package
Package consists of
0133059049 / 9780133059045 Better Business
0133059448 / 9780133059441 MyBizLab with Pearson eText -- Access Card -- for Better Business
Table of Contents
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
Mini Chapter 1. Business Law
PART II. STARTING AND STRUCTURING A BUSINESS
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
Mini Chapter 2. Constructing an Effective Business Plan
PART III. MANAGING A BUSINESS AND EMPLOYEES
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and the Supply Chain
Mini Chapter 3. Business Communications
PART III. PRINCIPLES OF MARKETING
12. Marketing and Consumer Behavior
13.Product Development and Pricing Strategies
14. Promotion and Distribution
Mini Chapter 4. Finding a Job
PART IV. PRINCIPLES OF FINANCE
15. Financing and Tracking Business Operations
16. Investment Opportunities in the Securities Market
Mini Chapter 5. Personal Finance
This title is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.
Package ISBN-13: 9780133477962
Includes this title packaged with:
- Business Plan Pro -- Access Code, 3rd Edition
. . Palo Alto Software, Caroline Glackin
- NEW MyBizLab with Pearson eText -- Access Card -- for Better Business, 3rd Edition
Michael R. Solomon, Mary Anne Poatsy, Kendall Martin
$182.53 | Add to Cart
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Loose Leaf Version ?
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