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Better Business, Student Value Edition, 3rd Edition

By Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

Published by Prentice Hall

Published Date: Jan 3, 2013

Description

Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.

 

Better Business offers the business content aspiring professionals need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages readers to fully engage with the materials and understand rather than memorize key concepts.


 

0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card Package

Package consists of

0133059049 / 9780133059045 Better Business

0133059448 / 9780133059441 MyBizLab with Pearson eText -- Access Card -- for Better Business

 

Table of Contents

PART I. LOOKING AT THE BUSINESS ENVIRONMENT.
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
Mini Chapter 1. Business Law

PART II. STARTING AND STRUCTURING A BUSINESS
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
Mini Chapter 2. Constructing an Effective Business Plan

PART III. MANAGING A BUSINESS AND EMPLOYEES
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and the Supply Chain
Mini Chapter 3. Business Communications

PART III. PRINCIPLES OF MARKETING
12. Marketing and Consumer Behavior
13.Product Development and Pricing Strategies
14. Promotion and Distribution
Mini Chapter 4. Finding a Job

PART IV. PRINCIPLES OF FINANCE
15. Financing and Tracking Business Operations
16. Investment Opportunities in the Securities Market
Mini Chapter 5. Personal Finance

Appendix
Reference Notes
Glindex
Answer Key

 

This title is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780133455427

Includes this title packaged with:

  • NEW MyBizLab with Pearson eText -- Access Card -- for Better Business, 2nd Edition
    Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

$116.67 | Add to Cart

Package ISBN-13: 9780133472578

Includes this title packaged with:

  • NEW MyBizLab with Pearson eText -- Access Card -- for Better Business, 3rd Edition
    Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

$116.67 | Add to Cart

Package ISBN-13: 9780133844443

Includes this title packaged with:

  • NEW MyBizLab with Pearson eText -- Access Card -- for Better Business, 3rd Edition
    Michael R. Solomon, Mary Anne Poatsy, Kendall Martin
  • Business Plan Pro, Entrepreneurship: Starting and Operating a Small Business
    . . Palo Alto Software

$171.67 | Add to Cart

Purchase Info

ISBN-10: 0-13-305909-X

ISBN-13: 978-0-13-305909-0

Format: Alternate Binding

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