Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically drive “win-win-win” gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time.
Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM’s impactful Green Sigma approach. He also identifies new opportunities to drive value by “instrumenting the planet” and introduces the technologies that make this possible. Finally, he assesses long-term trends that will make “green business” increasingly crucial in the coming years.
- Defining “green strategy” and crafting transformation plans that work
Complementing traditional strategy, improving operations, and making green strategy actionable
- Using Green Sigma to reduce environmental impact and drive business value
Includes a detailed case study on reducing enterprise carbon emissions and costs
- Instrumenting the planet for a more intelligent, sustainable world
New technology innovations and solutions for environmental stewardship
- Anticipating the future of green business—and all business
Critical resource and environmental trends that will reshape business management
Table of Contents
Part I: Establish a Strategy and Transformation Plan
Chapter 1: Driving Forces and Challenges That Organizations Face 3
Chapter 2: Formulate Green Strategy to Complement Traditional Strategy 23
Chapter 3: Green Strategy Supports Operational Improvements 43
Chapter 4: Make Green Strategy Actionable with a Proven Approach 59
Part II: Apply Proven Transformation Methods
Chapter 5: Transformation Methods and Green Sigma 85
Chapter 6: Applying Green Sigma to Optimize Carbon Emissions 107
Part III: Technology Innovations and Solutions
Chapter 7: Instrumenting the Planet for an Intelligent, Sustainable World 123
Chapter 8: Technology That Supports Instrumenting the Planet 141
Chapter 9: Business Considerations for Technology Solutions 157
Part IV: Conclusions
Chapter 10: Critical Trends Shaping the Future 175
Endnote References 185
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