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Better Green Business: Strategy, Methods, and Solutions for Environmental Stewardship

By Eric Olson

Published by Pearson Prentice Hall

Published Date: Oct 30, 2009


Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically drive “win-win-win” gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time.


Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM’s impactful Green Sigma approach. He also identifies new opportunities to drive value by “instrumenting the planet” and introduces the technologies that make this possible. Finally, he assesses long-term trends that will make “green business” increasingly crucial in the coming years.


  • Defining “green strategy” and crafting transformation plans that work
    Complementing traditional strategy, improving operations, and making green strategy actionable
  • Using Green Sigma to reduce environmental impact and drive business value
    Includes a detailed case study on reducing enterprise carbon emissions and costs 
  • Instrumenting the planet for a more intelligent, sustainable world
    New technology innovations and solutions for environmental stewardship 
  • Anticipating the future of green business—and all business
    Critical resource and environmental trends that will reshape business management

Table of Contents

Preface    xv

Part I: Establish a Strategy and Transformation Plan

Chapter 1: Driving Forces and Challenges That Organizations Face    3

Chapter 2: Formulate Green Strategy to Complement Traditional Strategy    23

Chapter 3: Green Strategy Supports Operational Improvements    43

Chapter 4: Make Green Strategy Actionable with a Proven Approach    59

Part II: Apply Proven Transformation Methods

Chapter 5: Transformation Methods and Green Sigma    85

Chapter 6: Applying Green Sigma to Optimize Carbon Emissions    107

Part III: Technology Innovations and Solutions

Chapter 7: Instrumenting the Planet for an Intelligent, Sustainable World    123

Chapter 8: Technology That Supports Instrumenting the Planet    141

Chapter 9: Business Considerations for Technology Solutions    157

Part IV: Conclusions

Chapter 10: Critical Trends Shaping the Future    175

Endnote References    185

Purchase Info

ISBN-10: 0-13-264401-0

ISBN-13: 978-0-13-264401-3

Format: eBook (Watermarked)?

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