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Better Green Business: Strategy, Methods, and Solutions for Environmental Stewardship

By Eric Olson

Published by FT Press

Published Date: Oct 30, 2009

Description

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience at IBM, Dr. Eric Olson shows how to systematically drive “win-win-win” gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time. Olson’s business-focused guidance covers every step of your green business program, from strategy formulation through continuous improvement. He first offers a complete framework for approaching and formulating green strategy, using case studies to identify potential opportunities and business benefits. Next, using real case studies, he demonstrates how to define initiatives, construct roadmaps for transforming vision into reality, and link each investment to business strategy, so businesses can accurately measure results. Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM’s breakthrough Green Sigma approach. He also identifies new opportunities to drive value by “instrumenting the planet,” and introduces new technologies that make this possible. Finally, Olson assesses long-term trends that will make “green business” even more crucial in the coming years.

Table of Contents

Preface    xv

Part I: Establish a Strategy and Transformation Plan

Chapter 1: Driving Forces and Challenges That Organizations Face    3

Chapter 2: Formulate Green Strategy to Complement Traditional Strategy    23

Chapter 3: Green Strategy Supports Operational Improvements    43

Chapter 4: Make Green Strategy Actionable with a Proven Approach    59

Part II: Apply Proven Transformation Methods

Chapter 5: Transformation Methods and Green Sigma    85

Chapter 6: Applying Green Sigma to Optimize Carbon Emissions    107

Part III: Technology Innovations and Solutions

Chapter 7: Instrumenting the Planet for an Intelligent, Sustainable World    123

Chapter 8: Technology That Supports Instrumenting the Planet    141

Chapter 9: Business Considerations for Technology Solutions    157

Part IV: Conclusions

Chapter 10: Critical Trends Shaping the Future    175

Endnote References    185

Purchase Info

ISBN-10: 0-13-264401-0

ISBN-13: 978-0-13-264401-3

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