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Brilliant Online Marketing: How to Use The Internet to Market Your Business

By Alex Blyth

Published by FT Press

Published Date: Jan 19, 2011


Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel.

This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author’s website

Table of Contents

1          Ten online marketing mistakes to avoid

2          Your website – your conversion engine

3          Search engine optimisation

4          Search engine marketing

5          Online advertising

6          E-mail marketing

7          Blogging

8          Social media

9          Online PR

10        Mobile marketing


Each of the main chapters (will:


Explain what it is and why you should be interested in it

Give step-by-step advice on how to get started and how to stand out from the crowd in that area, how to do it brilliantly

Include a case study of a marketer who has used the technique to good effect

Conclude with an interview with an expert in the topic


Brilliant Online Marketing: How to Use The Internet to Market Your Business

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$19.99 | ISBN-13: 978-0-273-73745-2

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