
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd Edition
By Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
ISBN-10: 0-13-705829-2 | ISBN-13: 978-0-13-705829-7 | ©2010 Pearson Prentice Hall
Price:
$49.99