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Marketing Strategy

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Digital Marketing Strategy: Text and Cases

By Glen Urban

ISBN-10: 0-13-183177-1 | ISBN-13: 978-0-13-183177-3 | ©2004 Prentice Hall

Price: $156.60

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Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

By Yoram (Jerry) R. Wind, Vijay Mahajan

ISBN-10: 0-13-065075-7 | ISBN-13: 978-0-13-065075-7 | ©2002 FT Press

Price: $29.00

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