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Principles of Marketing - Two-Year and Four-Year

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Marketing: An Introduction, 10th Edition

By Gary Armstrong, Philip Kotler

ISBN-10: 0-13-610243-3 | ISBN-13: 978-0-13-610243-4 | ©2011 Prentice Hall

Price: $196.00

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Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands

By Larry Light, Joan Kiddon

ISBN-10: 0-13-604331-3 | ISBN-13: 978-0-13-604331-7 | ©2009 Pearson Prentice Hall

Price: $39.99

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Art of Asking, The: Ask Better Questions, Get Better Answers

By Terry J. Fadem

ISBN-10: 0-13-714424-5 | ISBN-13: 978-0-13-714424-2 | ©2009 FT Press

Price: $21.99

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New Language of Marketing 2.0, The: How to Use ANGELS to Energize Your Market

By Sandy Carter

ISBN-10: 0-13-714249-8 | ISBN-13: 978-0-13-714249-1 | ©2009 IBM Press

Price: $29.99

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Habit: The 95% of Behavior Marketers Ignore (paperback)

By Neale Martin

ISBN-10: 0-13-707011-X | ISBN-13: 978-0-13-707011-4 | ©2008 FT Press

Price: $29.99

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What's Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business

By Bruce Barringer, R. Duane Ireland

ISBN-10: 0-13-244457-7 | ISBN-13: 978-0-13-244457-6 | ©2008 FT Press

Price: $18.99

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Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package, 3rd Edition

By Marian Burk Wood

ISBN-10: 0-13-513628-8 | ISBN-13: 978-0-13-513628-7 | ©2008 Prentice Hall

Price: $82.20

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