Marketing Management

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Return on Sustainability: How Business Can Increase Profitability and Address Climate Change in an Uncertain Economy

By Kevin A. Wilhelm

ISBN-10: 0-13-344550-X | ISBN-13: 978-0-13-344550-3 | ©2013 FT Press

Price: $34.99

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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

By Chuck Hemann, Ken Burbary

ISBN-10: 0-7897-5030-9 | ISBN-13: 978-0-7897-5030-3 | ©2013 Que

Price: $39.99

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Selling Blue Elephants: How to Make Great Products that People Want BEFORE They Even Know They Want Them (paperback)

By Howard R. Moskowitz, Alex Gofman

ISBN-10: 0-13-338164-1 | ISBN-13: 978-0-13-338164-1 | ©2007 Pearson Prentice Hall

Price: $32.99

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Rethinking Marketing, 2nd Edition

By Philip Kotler

ISBN-10: 981-06-7794-4 | ISBN-13: 978-981-06-7794-7 | ©2013 FT Press

Price: $34.99

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Strategic Marketing Problems, 13th Edition

By Roger Kerin, Robert Peterson

ISBN-10: 0-13-274725-1 | ISBN-13: 978-0-13-274725-7 | ©2013 Prentice Hall

Price: $234.60

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Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More

By Jon Reed

ISBN-10: 0-13-306627-4 | ISBN-13: 978-0-13-306627-2 | ©2012 FT Press

Price: $24.99

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Brilliant Marketing: What the best marketers know, do and say, 2nd Edition

By Richard Hall

ISBN-10: 0-273-76818-2 | ISBN-13: 978-0-273-76818-0 | ©2012 FT Press

Price: $22.99

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Market-Based Management, 6th Edition

By Roger Best

ISBN-10: 0-13-038775-4 | ISBN-13: 978-0-13-038775-2 | ©2013 Prentice Hall

Price: $168.00

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Brilliant Marketing Plans: What to know and do to make a successful plan

By Ian Linton

ISBN-10: 0-273-75629-X | ISBN-13: 978-0-273-75629-3 | ©2011 FT Press

Price: $24.99

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No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

By Jason Falls, Erik Deckers

ISBN-10: 0-7897-4801-0 | ISBN-13: 978-0-7897-4801-0 | ©2012 Que

Price: $24.99