myPearsonStore - Buy Pearson college textbooks online from Addison-Wesley, Allyn & Bacon, Benjamin Cummings, Longman, and Prentice Hall

Consumer Theory and Research

Return to Marketing

Showing 1-2 of 2

Product Image

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

By Brian Solis, Deirdre K. Breakenridge

ISBN-10: 0-13-715069-5 | ISBN-13: 978-0-13-715069-4 | ©2009 FT Press

Price: $29.99

Product Image

PR 2.0: New Media, New Tools, New Audiences

By Deirdre K. Breakenridge

ISBN-10: 0-321-51007-0 | ISBN-13: 978-0-321-51007-5 | ©2008 FT Press

Price: $26.99

Showing 1-2 of 2