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Intro to Advertising and IMC

Return to Marketing

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Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package, 5th Edition

By Kenneth E. Clow, Donald E. Baack

ISBN-10: 0-13-325091-1 | ISBN-13: 978-0-13-325091-6 | ©2012 Prentice Hall

Price: $202.67

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Kleppner's Advertising Procedure, 18th Edition

By Ron Lane, Karen King, Tom Reichert

ISBN-10: 0-13-611082-7 | ISBN-13: 978-0-13-611082-8 | ©2011 Prentice Hall

Price: $234.60

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Advertising Ethics

By Edward Spence, Brett Van Heekeren, Michael Boylan

ISBN-10: 0-13-094121-2 | ISBN-13: 978-0-13-094121-3 | ©2005 Pearson

Price: $48.80

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Speaking Effectively: Achieving Excellence in Presentations (NetEffect Series)

By John A. Kline

ISBN-10: 0-13-112833-7 | ISBN-13: 978-0-13-112833-0 | ©2004 Prentice Hall

Price: $35.20

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Developing a Creative and Innovative Integrated Marketing Communication Plan

By James R. Ogden

ISBN-10: 0-13-778333-7 | ISBN-13: 978-0-13-778333-5 | ©1998 Prentice Hall

Price: $74.20

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