myPearsonStore - Buy Pearson college textbooks online from Addison-Wesley, Allyn & Bacon, Benjamin Cummings, Longman, and Prentice Hall

Services Marketing

Return to Marketing

Showing 1-3 of 3

Product Image

Essentials of Services Marketing, 2nd Edition

By Jochen Wirtz, Patricia Chew, Christopher H Lovelock

ISBN-10: 981-06-8618-8 | ISBN-13: 978-981-06-8618-5 | ©2013 FT Press

Price: $129.00

Product Image

Services Marketing, 7th Edition

By Christopher H Lovelock, Jochen Wirtz

ISBN-10: 0-13-610721-4 | ISBN-13: 978-0-13-610721-7 | ©2011 Prentice Hall

Price: $227.80

Product Image

Entertainment Marketing Revolution, The: Bringing the Moguls, the Media, and the Magic to the World

By Al Lieberman, Pat Esgate

ISBN-10: 0-13-029350-4 | ISBN-13: 978-0-13-029350-3 | ©2002 FT Press

Price: $49.95

Showing 1-3 of 3