Business: A Practical Introduction

By Brian K. Williams, Stacey C. Sawyer, Susan Berston

Published by Prentice Hall

Published Date: Jan 18, 2012

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Description

Business: A Practical Introduction provides the best information that appeals to a wide range of interest, including 11 areas of interest that's important to readers like you—and the future companies you may be working for.

Part 1: Today’s Business Environment
Chapter 1: Starting Out
Chapter 2: Ethics & Social Responsibility
Chapter 3: Economics
Chapter 4: Globalization
Part 2: Starting & Growing a Successful Business
Chapter 5: Forms of Ownership
Chapter 6: The Entrepreneurial Spirit
Part 3: Management: Achieving Superior Results in the Workplace
Chapter 7: Management & Leadership
Chapter 8: The Effective Organization
Chapter 9: Operations Management
Chapter 10: Motivating Employees
Chapter 11: Human Resource Management
Part 4: Marketing
Chapter 12: Marketing
Chapter 13: Product & Pricing Strategies
Chapter 14: Distribution & Promotion Strategies
Part 5: Financial Resources
Chapter 15: Accounting & Finance
Chapter 16: Financial Management
Chapter 17: Securities Markets

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ISBN-10: 0-13-233429-1

ISBN-13: 978-0-13-233429-7

Format: Cloth

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