No two Introduction to Business courses are completely alike—they’re as different and unique as the educational professionals teaching them. And now, in order to help you create a course based on your personal teaching interests, the new textbook Business: A Practical Introduction offers a way to make the choice all yours.
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Table of Contents
Chapter 1: Starting Out
Chapter 2: Ethics & Social Responsibility
Chapter 3: Economics
Chapter 4: Globalization
Part 2: Starting & Growing a Successful Business
Chapter 5: Forms of Ownership
Chapter 6: The Entrepreneurial Spirit
Part 3: Management: Achieving Superior Results in the Workplace
Chapter 7: Management & Leadership
Chapter 8: The Effective Organization
Chapter 9: Operations Management
Chapter 10: Motivating Employees
Chapter 11: Human Resource Management
Part 4: Marketing
Chapter 12: Marketing
Chapter 13: Product & Pricing Strategies
Chapter 14: Distribution & Promotion Strategies
Part 5: Financial Resources
Chapter 15: Accounting & Finance
Chapter 16: Financial Management
Chapter 17: Securities Markets
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Business: A Practical Introduction, CourseSmart eTextbook
Format: Safari Book
$93.99 | ISBN-13: 978-0-13-234715-0