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--Business: A Practical Introduction provides the best information that appeals to a wide range of interest, including 11 areas of interest that's important to readers like you—and the future companies you may be working for.
0133871177 / 9780133871173 Business: A Practical Introduction Plus 2014 MyBizLab with Pearson eText -- Access Card Package
Package consists of:
0132334291 / 9780132334297 Business: A Practical Introduction
0133839532 / 9780133839531 2014 MyBizLab with Pearson eText -- Access Card -- for Business: A Practical Introduction
Table of Contents
Chapter 1: Starting Out
Chapter 2: Ethics & Social Responsibility
Chapter 3: Economics
Chapter 4: Globalization
Part 2: Starting & Growing a Successful Business
Chapter 5: Forms of Ownership
Chapter 6: The Entrepreneurial Spirit
Part 3: Management: Achieving Superior Results in the Workplace
Chapter 7: Management & Leadership
Chapter 8: The Effective Organization
Chapter 9: Operations Management
Chapter 10: Motivating Employees
Chapter 11: Human Resource Management
Part 4: Marketing
Chapter 12: Marketing
Chapter 13: Product & Pricing Strategies
Chapter 14: Distribution & Promotion Strategies
Part 5: Financial Resources
Chapter 15: Accounting & Finance
Chapter 16: Financial Management
Chapter 17: Securities Markets
$60.00 | ISBN-13: 978-0-13-280767-8
Digital + Print
$120.13 $114.12 |
ISBN-13: 978-0-13-387113-5 $106.13 $100.82 |