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Business and Competitive Analysis: Effective Application of New and Classic Methods, CourseSmart eTextbook

By Craig S. Fleisher, Babette E. Bensoussan

Published by FT Press

Published Date: Jan 27, 2012

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The variety of decisions people make about their business every day are staggering; so, too, are the possible analysis tools they can use to make those decisions. This is a book about how individuals in organizations can turn data and information into insights that decision makers cannot and will not ignore. It provides its readers with 24 commonly applied methods for helping generate actionable recommendations for decision makers, as well as detailed chapters that address the process of competitive analysis itself. The book is organized into two main sections with the first providing the reader an understanding of what the evolving body of knowledge in the field has revealed about analysis in its real-world context and how analysis processes actually are supposed to work. It also includes five detailed chapters that describe, define and discuss the basic facts about analysis, how analysis can ideally be performed, avoiding analytical pitfalls, and communicating analysis results.

Table of Contents


1. Business and Competitive Analysis: Definition, Context, and Benefits

2. Performing the Analysis Process

3. Avoiding Analysis Pitfalls

4. Communicating Analysis Results

5. Applying the FAROUT method

6. Industry Analysis (The Nine Forces)

7. Competitive Positioning Analysis

8. Business Model Analysis

9. SERVO Analysis

10. Supply Chain Management (SCM) Analysis

11. Benchmarking Analysis

12. McKinsey 7S Analysis

13. Shadowing

14. Product Line Analysis

15. Win/Loss Analysis

16. Strategic Relationship Analysis

17. Corporate Reputation Analysis

18. Critical Success Factors Analysis

19. Country Risk Analysis 

20. Driving Forces Analysis

21. Event and Timeline Analysis

22. Technology Forecasting

23. War Gaming

24. Indications and Warning Analysis

25. Historiographical Analysis

26. Interpretation of Statistical Analysis

27. Competitor Cash Flow Analysis

28. Analysis of Competing Hypothesis

29. Linchpin Analysis


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Business and Competitive Analysis: Effective Application of New and Classic Methods, CourseSmart eTextbook
Format: Safari Book

$37.49 | ISBN-13: 978-0-13-303897-2