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Business Communication, CourseSmart eTextbook, 2nd Edition

By Barbara G. Shwom, Lisa G. Snyder

Published by Prentice Hall

Published Date: Jun 4, 2013

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Description

For courses in Business Communication.

 

Polishing your professional presence.

 

Students’ career success depends on their ability to be professional, adaptable, and strategic about their communication choices. By providing concise, student-centered information on how to develop a strong foundation in business communication, Business Communication: Polishing Your Professional Presence helps students enhance their professional and personal success.

Table of Contents

PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1. Becoming a Successful Business Communicator
2. Working with Others: Interpersonal, Intercultural, and Team Communication
3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2. DELIVERING EFFECTIVE MESSAGES
4. Communicating Routine Messages and Building Goodwill
5. Communicating Persuasive Messages
6. Communicating Bad News

PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
7. Finding and Evaluating Business Information
8. Preparing Persuasive Business Proposals
9. Preparing Business Reports
10. Preparing and Delivering Business Presentations

PART 4. PERSUADING AN EMPLOYER TO HIRE YOU
11. Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters
12. Getting the Job—Interviewing and Following Up

Guide to Using Social Media for Business Communication

Appendix A. Formats for Business Documents
Appendix B. Documentation and Reference Styles
Appendix C. Grammar, Punctuation, Mechanics, and Conventions
Appendix D. Answer Key to Grammar Exercises
Appendix E. Proofreader’s Marks
Glossary
Index

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Business Communication, CourseSmart eTextbook, 2nd Edition
Format: Safari Book

$63.99 | ISBN-13: 978-0-13-305953-3