Product Cover Image

Business Communication Essentials, CourseSmart eTextbook, 6th Edition

By Courtland V. Bovee, John V Thill

Published by Prentice Hall

Published Date: Jun 4, 2013

More Product Info

Description

For Business Communication courses.

Prepare students for the demands they’ll face on the job.

Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.

Table of Contents

UNIT 1. BUSINESS COMMUNICATION FOUNDATIONS 

1. Understanding Business Communication in Today’s Workplace

2. Mastering Team Skills and Interpersonal Communication

 

UNIT 2. THE THREE-STEP WRITING PROCESS 

3. Planning Business Messages

4. Writing Business Messages

5. Completing Business Messages

 

UNIT 3. BRIEF BUSINESS MESSAGES

6. Crafting Messages for Electronic Media

7. Writing Routine and Positive Messages

8. Writing Negative Messages

9. Writing Persuasive Messages

 

UNIT 4. LONGER BUSINESS MESSAGES 

10. Understanding and Planning Reports and Proposals

11. Writing and Completing Reports and Proposals

12. Developing Oral and Online Presentations

 

UNIT 5. EMPLOYMENT MESSAGES AND JOB INTERVIEWS 

13. Building Careers and Writing Résumés

14. Applying and Interviewing for Employment

Appendix A. Format and Layout of Business Documents

Appendix B. Documentation of Report Sources

Appendix C. Correction Symbols

Handbook of Grammar, Mechanics, and Usage

Purchase Info ?

With CourseSmart eTextbooks and eResources, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.

Once you have purchased your eTextbooks and added them to your CourseSmart bookshelf, you can access them anytime, anywhere.

Buy Access

Business Communication Essentials, CourseSmart eTextbook, 6th Edition
Format: Safari Book

$77.99 | ISBN-13: 978-0-13-297206-2