ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.
Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.
Used or rental books
If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.
Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.
Directed primarily toward undergraduate college/university courses in business communication, this text also provides practical content to current and aspiring industry professionals.
Career success depends largely on one's ability to be professional, adaptable, and strategic about their communication choices. By providing concise information on how to develop a strong foundation in business communication, Business Communication: Polishing Your Professional Presence helps readers enhance their professional and personal success.
013309880X / 9780133098808 Business Communication: Polishing Your Professional Presence Plus MyBCommLab with Pearson eText -- Access Card Package
Package consists of
0133059510 / 9780133059519 Business Coummication: Polishing Your Professional Presence
0133060896 / 9780133060898 NEW MyBCommLab with Pearson eText -- Access Card -- for Business Coummication: Polishing Your Professional Presence
Table of Contents
1. Becoming a Successful Business Communicator
2. Working with Others: Interpersonal, Intercultural, and Team Communication
3. Managing the Communication Process: Analyzing, Composing, Evaluating
PART 2. DELIVERING EFFECTIVE MESSAGES
4. Communicating Routine Messages and Building Goodwill
5. Communicating Persuasive Messages
6. Communicating Bad News
PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
7. Finding and Evaluating Business Information
8. Preparing Persuasive Business Proposals
9. Preparing Business Reports
10. Preparing and Delivering Business Presentations
PART 4. PERSUADING AN EMPLOYER TO HIRE YOU
11. Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters
12. Getting the Job—Interviewing and Following Up
Guide to Using Social Media for Business Communication
Appendix A. Formats for Business Documents
Appendix B. Documentation and Reference Styles
Appendix C. Grammar, Punctuation, Mechanics, and Conventions
Appendix D. Answer Key to Grammar Exercises
Appendix E. Proofreader’s Marks
MyLab & Mastering ?
MyLab & Mastering products deliver customizable content and highly personalized study paths, responsive learning tools, and real-time evaluation and diagnostics. MyLab & Mastering products help move students toward the moment that matters most—the moment of true understanding and learning.
$40.00 | ISBN-13: 978-0-13-306087-4
With CourseSmart eTextbooks and eResources, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.
Once you have purchased your eTextbooks and added them to your CourseSmart bookshelf, you can access them anytime, anywhere.
$63.99 | ISBN-13: 978-0-13-305953-3
Alternative Options ?
Click on the titles below to learn more about these options.
$110.93 | ISBN-13: 978-0-13-389158-4
$160.40 | ISBN-13: 978-0-13-305951-9
Loose Leaf Version ?
Books a la Carte are less-expensive, loose-leaf versions of the same textbook.
$104.27 | ISBN-13: 978-0-13-305957-1