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Business Communication Today, 14th Edition

By Courtland L. Bovee, John V. Thill

Published by Pearson

Published Date: Jan 4, 2017

Description

For courses in Business Communication.

 

Technology and communication intersect to prepare you for the business world

Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing.

 

With a strong focus on mobile integration, the 14th Edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all readers, instilling crucial business skills needed to thrive in an office environment. With a clear, fluid chapter organization, Business Communication Today introduces, develops, and reviews major concepts to maximize understanding.


Also available with MyLab Business Communication

MyLab™ Business Communication is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

Note: You are purchasing a standalone product; MyLab Business Communication does not come packaged with this content. Students, if interested in purchasing this title with MyLab Business Communication, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

 

If you would like to purchase both the physical text and MyLab Business Communication, search for:

 

0134642279 / 9780134642277 Business Communication Today Plus MyLab Business Communication with Pearson eText -- Access Card Package, 14/e

 

Package consists of:

  • 0134562186 / 9780134562186 Business Communication Today
  • 0134562739 / 9780134562735 MyLab Business Communication with Pearson eText -- Access Card -- for Business Communication Today


Table of Contents

  1. Professional Communication in a Digital, Social, Mobile World
  2. Collaboration, Interpersonal Communication, and Business Etiquette
  3. Communication Challenges in a Diverse, Global Marketplace
  4. Planning Business Messages
  5. Writing Business Messages
  6. Completing Business Messages
    Handbook of Grammar, Mechanics, and Usage
    Format and Layout of Business Documents
  7. Digital Media
  8. Social Media
  9. Visual Media
  10. Writing Routine and Positive Messages
  11. Writing Negative Messages
  12. Writing Persuasive Messages
  13. Finding, Evaluation, and Processing Information
  14. Planning Reports and Proposals
  15. Writing and Completing Reports and Proposals
    Documentation of Report Sources
  16. Developing Presentations in a Social Media Environment
  17. Enhancing Presentations with Slides and Other Visuals
  18. Building Careers and Writing Résumés
  19. Applying and Interviewing for Employment