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Business Communication Today, CourseSmart eTextbook, 12th Edition

By Courtland V. Bovee, John V. Thill

Published by Prentice Hall

Published Date: Sep 26, 2013

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Description

For Business Communication courses in any curriculum.

Real-world training for the business world of today and tomorrow.

The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don’t reflect their copyright year, training students in practices from last decade–Bovée/Thill provides real-world training for the business world of today and tomorrow.

This edition includes up-to-date coverage of the social communication model that’s redefining business communication and reshaping the relationships between companies and their stakeholders.

Table of Contents

PART I. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1. Achieving Success through Effective Business Communication
2. Mastering Team Skills and Interpersonal Communication
3. Communicating in a World of Diversity

PART II. APPLYING THE THREE-STEP WRITING PROCESS
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages

PART III. CRAFTING BRIEF MESSAGES
7. Electronic Media
8. Social Media
9. Visual Media
10. Writing Routine and Positive Messages
11. Writing Negative Messages
12. Writing Persuasive Messages

 

PART IV. SUPPORTING MESSAGES WITH QUALITY INFORMATION
13. Finding, Evaluating, and Processing Information

 

PART V. PLANNING, WRITING, AND COMPLETING REPORTS AND PROPOSALS
14. Planning Reports and Proposals
15. Writing and Completing Reports and Proposals

PART VI. DESIGNING AND DELIVERING ORAL AND ONLINE PRESENTATIONS
16. Developing Oral and Online Presentations
17. Enhancing Presentations with Slides and Other Visuals

PART VII. WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
18. Building Careers and Writing Résumés
19. Applying and Interviewing for Employment

 

Appendix A. Format and Layout of Business Documents
Appendix B. Documentation of Report Sources
Appendix C. Correction Symbols

 

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Business Communication Today, CourseSmart eTextbook, 12th Edition
Format: Safari Book

$95.99 | ISBN-13: 978-0-13-297197-3