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Business Essentials, 9th Edition

By Ronald J. Ebert, Ricky W. Griffin

Published by Prentice Hall

Published Date: Jan 6, 2012

Description

Business Essentials'  focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today. 

 

Note: This is the standalone book, if you want the book/access card order the ISBN below;

 

013303402X / 9780133034028 Business Essentials Plus NEW MyBizLab with Pearson eText -- Access Card Package

Package consists of:   

013266402X / 9780132664028 Business Essentials

013266514X / 9780132665148 2012 MyBizLab with Pearson eText -- Access Card -- for Business Essentials

 

Table of Contents

Part 1: The Contemporary Business World
Chapter 1. The U.S. Business Environment
Chapter 2. Business Ethics and Social Responsibility
Chapter 3. Entrepreneurship, New Ventures, and Business Ownership
Chapter 4. The Global Context of Business
Part 2: The Business of Managing
Chapter 5. Business Management
Chapter 6. Organizing the Business
Chapter 7. Operations Management and Quality
Part 3: People in Organizations
Chapter 8. Employee Behavior and Motivation
Chapter 9. Leadership and Decision Making
Chapter 10. Human Resource Management and Labor Relations
Part 4: Principles of Marketing
Chapter 11. Marketing Processes and Consumer Behavior
Chapter 12. Pricing, Distributing, and Promoting Products
Part 5: Managing Information
Chapter 13. Information Technology for Business
Chapter 14. The Role of Accountants and Accounting Information
Part 6: Financial Issues
Chapter 15. Money and Banking
Chapter 16. Managing Finances 

Enhance your learning experience with text-specific study materials.

This title is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780133251265

Includes this title packaged with:

  • Interpretive Simulations Access Code Card Group A
    INTERPRETIVE

$134.20 | Add to Cart

Package ISBN-13: 9780133359701

Includes this title packaged with:

  • Business Plan Pro, Entrepreneurship: Starting and Operating a Small Business
    . . Palo Alto Software
  • MyBizLab -- Access Card -- for Business Essentials, 8th Edition
    Ricky Griffin

$134.40 | Add to Cart

Purchase Info

ISBN-10: 0-13-266402-X

ISBN-13: 978-0-13-266402-8

Format: Alternate Binding

$114.40 | Free Ground Shipping.

Add to Cart

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