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For courses in Introduction to Business
An introduction to business text can be comprehensive without being overly complex and overwhelming–and this text proves it! Business in Action, Seventh Edition is uniquely positioned to help today’s students become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.
MyBizLab® for Business in Action is seamlessly integrated with the text to create a dynamic learning program that enables students to learn both in and out of the classroom.
Teaching and Learning Experiences
Use a program that presents a better teaching and learning experience–for you and your students.
- Personalize learning with MyBizLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBizLab.
- Use an objective-driven structure to help students learn and retain information: Every chapter is organized into six segments and paired with clear learning objectives to help students retain complex material.
- Build skills, awareness, and insight with strong pedagogy tools: Reinforce key introductory business concepts with end-of-chapter materials, Behind the Scenes chapter-opening vignettes, critical thinking questions, and case studies.
- Extend the value of your textbook with multimedia content: The unique Real-Time Updates system automatically provides weekly content updates, including interactive websites, podcasts, PowerPoint presentations, online videos, PDFs, and articles.
Table of Contents
Contents in BriefPreface
Prologue: Using This Course to Help Launch Your Career
Part 1 Setting the Stage: The Business of Business
1 Developing a Business Mindset
2 Understanding Basic Economics
3 The Global Marketplace
4 Business Ethics and Corporate Social Responsibility
Part 2 Building the Framework: Business Ownership and Entrepreneurship
5 Forms of Ownership
6 Entrepreneurship and Small-Business Ownership
Part 3 Guiding the Enterprise: Leadership, Organization, and Operations
7 Management Roles, Functions, and Skills
8 Organization and Teamwork
9 Production Systems
Part 4 Supporting the Workforce: Motivation and Human Resources
10 Employee Motivation
11 Human Resources Management
12 Labor Relations
Part 5 Satisfying the Customer: Marketing, Sales, and Customer Support
13 The Art and Science of Marketing
14 Product and Pricing Strategies
15 Distribution and Marketing Logistics
16 Customer Communication
Part 6 Managing the Money: Accounting and Financial Resources
17 Financial Information and Accounting Concepts
18 Financial Management
19 Financial Markets and Investment Strategies
20 The Money Supply and Banking Systems
Appendix A Business Law
Appendix B Risk Management
Appendix C Information Technology
Appendix D Personal Finance: Getting Set for LifeGlossary
Brand, Organization, Name, and Website Index
$50.00 | ISBN-13: 978-0-13-377460-3
$99.95 | ISBN-13: 978-0-13-377478-8