Description
FOREWORD by legendary business icon, Virgin's Richard Branson
As we grow up, most of us lose our creativity. We learn that facts and logic are what count in business and that creativity is best left to "arty types." But business is changing. In a flatter world, it's big ideas that differentiate one product from another. Innovation and imagination are needed more than ever to appeal to choice overloaded consumers. We need to rediscover the creativity we had as children.
Written by Dave Stewart, an international rock star (Eurythmics) and successful entrepreneur who understands the impact of creative thinking in business, The Business Playground shows why business needs creative thinking to compete in today's economy and tells the fascinating stories of people and companies who have used their ingenuity as a platform for success. And it also goes a step further, stimulating and inspiring you to unleash your own creativity and sense of play, using games, puzzles, illustrations, and practical exercises.
As we grow up, most of us lose our creativity. We learn that facts and logic are what count in business and that creativity is best left to "arty types." But business is changing. In a flatter world, it's big ideas that differentiate one product from another. Innovation and imagination are needed more than ever to appeal to choice overloaded consumers. We need to rediscover the creativity we had as children.
Written by Dave Stewart, an international rock star (Eurythmics) and successful entrepreneur who understands the impact of creative thinking in business, The Business Playground shows why business needs creative thinking to compete in today's economy and tells the fascinating stories of people and companies who have used their ingenuity as a platform for success. And it also goes a step further, stimulating and inspiring you to unleash your own creativity and sense of play, using games, puzzles, illustrations, and practical exercises.
Table of Contents
Foreword by Richard Branson
INTRODUCTION
Why business needs creativity
CHAPTER 1: HOW TO PLAY
When we unleash our natural creative potential, anything is possible.
CHAPTER 2: IDEA SPAGHETTI
Having lots and lots of ideas increases the chance of having some really great ones.
CHAPTER 3: SCAVENGERS
Always on the hunt for things to innovate.
CHAPTER 4: THE ANSWER IS IN THE QUESTION
Why getting the best answer means asking the right questions in the first place.
CHAPTER 5: LEFT BRAIN, MEET MR RIGHT
Helping the two halves of our brains work together.
CHAPTER 6: BRAIN FLASH
Using visualisation to come up with creative solutions.
CHAPTER 7: THE IDEA COMMUNE
Working (and playing) with others to come up with ideas.
CHAPTER 8: FAR OUT
Think big and don't let the truth get in the way of a good story.
CHAPTER 9: SHOE SWAPPER
Looking at problems from different perspectives.
CHAPTER 10: CONNECTED
The art of putting unconnected things together to create something completely new.
CHAPTER 11: KILL THE IDEA
Choosing which ideas to focus our time, money and energy on.
CHAPTER 12: BLAST OFF!
Creating environments that put creativity into orbit.
CONCLUSION
INTRODUCTION
Why business needs creativity
CHAPTER 1: HOW TO PLAY
When we unleash our natural creative potential, anything is possible.
CHAPTER 2: IDEA SPAGHETTI
Having lots and lots of ideas increases the chance of having some really great ones.
CHAPTER 3: SCAVENGERS
Always on the hunt for things to innovate.
CHAPTER 4: THE ANSWER IS IN THE QUESTION
Why getting the best answer means asking the right questions in the first place.
CHAPTER 5: LEFT BRAIN, MEET MR RIGHT
Helping the two halves of our brains work together.
CHAPTER 6: BRAIN FLASH
Using visualisation to come up with creative solutions.
CHAPTER 7: THE IDEA COMMUNE
Working (and playing) with others to come up with ideas.
CHAPTER 8: FAR OUT
Think big and don't let the truth get in the way of a good story.
CHAPTER 9: SHOE SWAPPER
Looking at problems from different perspectives.
CHAPTER 10: CONNECTED
The art of putting unconnected things together to create something completely new.
CHAPTER 11: KILL THE IDEA
Choosing which ideas to focus our time, money and energy on.
CHAPTER 12: BLAST OFF!
Creating environments that put creativity into orbit.
CONCLUSION
Purchase Info
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ISBN-10: 0-13-211841-6
ISBN-13: 978-0-13-211841-5
Format: On-line Supplement
$24.99
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