This is the Safari online edition of the printed book.FOREWORD by legendary business icon, Virgin's Richard Branson
"Every child is an artist. The problem is how to remain an artist once we grow up."
In today's flat world, business as usual no longer cuts it. Anyone can compete on quality, price and timing. So what's the secret weapon that will boost your business over and above the competition?
But far too often creativity is sidelined and the energy and excitement that go along side it are subdued.
The Business Playground will change all that!
Prodigious musician, producer and entrepreneur Dave Stewart, and advertising and branding guru Mark Simmons show you how to rediscover your creativity. Through a quirky selection of idea-inducing games and stimulating stories you'll be able to bring your workplace back to life.
Be inspired by creative conversations with legendary Mick Jagger, Tony Award winning director Matthew Warchus, and Microsoft co-founder Paul Allen. And learn from innovative companies like Google, NASA and Nokia.
Unleash your amazing creative potential and get ready to play!
What they say about Dave Stewart:
"If you are an entrepreneur and you spend time with Dave, you will know exactly what your next business idea should be, if you are a philosopher and you get talking to Dave, your mind will suddenly have clarity like never before. If you are a student and you listen to Dave, immediately you will believe in yourself and know exactly what you need to do next. Dave is a creative genius."
-Simon Fuller, Founder and CEO of 19 Entertainment and creator of American Idol
"Captain Dave is a dreamer and a fearless innovator, a visionary of high order, very delicately tractable on the surface but beneath that, he’s a slamming, thumping, battering ram, very mystical but rational."
"Dave is who we all want to be – living his dream and actually changing the world every day with his gentle inspirational genius."
-Janice Vandenbrink, Senior Vice President of Global Systems at Visa International
"Dave is a truly extraordinary blend of creative genius and business person with flair."
-Rita Clifton, Chairman of Interbrand
"Real creativity has me in awe, and Dave Stewart is one of the most thrilling creative minds I have ever met."
Anita Roddick, Founder of The Body Shop
"When I met Dave he talked for 12 hours about the impact of digitalizationon the production and distribution of media. As a banker, I didn’t know what the hell he was talking about - nor did anyone else. Over the next five years, we all found out."
-Michael Philipp, Chairman and Executive Board Member of Credit Suisse Europe, Middle East And Africa
"For over 30 years I have been working with creative people the world over; but none compare with Dave. His creative cup overflows with originality, profusion and, most importantly, generosity. He is undoubtedly a genius"
-Andy Law, Worldwide Chairman, The Law Firm
"Jack of All Trades Master of All of Them”
"He’s a One Man Advertising Think Tank”
-The Daily Telegraph
What they say about Mark Simmons and Punk Marketing:
"Blunt, fair, fearless and outrageous – just like the marketing style they espouse."
"Punk' reads like the insider wisdom your tattooed brother gave during your first nose-piercing session: 'Don’t show Mom, but the girls at school will dig it.'”
"Taken together, their anecdotes show that truly original, engaging, and— most important — surprising ads will always prevail, whether they’re labeled punk or not.”
Table of Contents
Why business needs creativity
CHAPTER 1: HOW TO PLAY
When we unleash our natural creative potential, anything is possible.
CHAPTER 2: IDEA SPAGHETTI
Having lots and lots of ideas increases the chance of having some really great ones.
CHAPTER 3: SCAVENGERS
Always on the hunt for things to innovate.
CHAPTER 4: THE ANSWER IS IN THE QUESTION
Why getting the best answer means asking the right questions in the first place.
CHAPTER 5: LEFT BRAIN, MEET MR RIGHT
Helping the two halves of our brains work together.
CHAPTER 6: BRAIN FLASH
Using visualisation to come up with creative solutions.
CHAPTER 7: THE IDEA COMMUNE
Working (and playing) with others to come up with ideas.
CHAPTER 8: FAR OUT
Think big and don't let the truth get in the way of a good story.
CHAPTER 9: SHOE SWAPPER
Looking at problems from different perspectives.
CHAPTER 10: CONNECTED
The art of putting unconnected things together to create something completely new.
CHAPTER 11: KILL THE IDEA
Choosing which ideas to focus our time, money and energy on.
CHAPTER 12: BLAST OFF!
Creating environments that put creativity into orbit.
Format: Safari PTG
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