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Business Statistics: A First Course, CourseSmart eTextbook, 2nd Edition

By Norean Sharpe, Richard D. De Veaux, Paul D. Velleman

Published by Pearson

Published Date: Jan 10, 2013

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This book is ideal for a one-semester course in business statistics, offering a streamlined presentation of Business Statistics, by Sharpe, De Veaux, and Velleman.


Better Decisions, Better Results.


In Business Statistics: A First Course, the authors leverage their unique blend of teaching, consulting, and entrepreneurial experiences to bring a modern business edge and dynamic approach to teaching statistics to business students. Focusing on statistics in the context of real business issues, the text emphasizes analysis and understanding over computation. This approach helps students be analytical, preparing them to make better business decisions and effectively communicate results. The authors have an accessible and compelling writing style and use short, targeted chapters to build understanding of new topics. They integrate current business applications to capture students’ attention and teach statistical concepts needed in the modern business world.


The Second Edition provides a wealth of examples and exercises so that the story is always tied to the way statistics is used to make better business decisions. New to this edition are For Examples (illustrative examples), Section Exercises (single-concept exercises), and part-ending Case Studies (which are more in-depth than the Brief Cases located at the end of chapters). To help students become proficient with technology, the Second Edition includes instructions for JMP®, Minitab®, and SPSS®, as well as new and expanded coverage of Excel® 2010 and the add-in XLSTAT for Pearson. Screenshots of output are included throughout the chapters.


This text is also available with MyStatLab¿—see the Features section or visit for more information.

Table of Contents


Index of Applications




1. Stats Starts Here!

1.1 What Is Statistics?

1.2 Data

1.3 Variables


2. Displaying and Describing Categorical Data

2.1 Summarizing and Displaying a Single Categorical Variable

2.2 Exploring the Relationship Between Two Categorical Variables


3. Displaying and Summarizing Quantitative Data

3.1 Displaying Quantitative Variables

3.2 Shape

3.3 Center

3.4 Spread

3.5 Boxplots and 5-Number Summaries

3.6 The Center of Symmetric Distributions: The Mean

3.7 The Spread of Symmetric Distributions: The Standard Deviation

3.8 Summary—What to Tell About a Quantitative Variable


4. Understanding and Comparing Distributions

4.1 Comparing Groups with Histograms

4.2 Comparing Groups with Boxplots

4.3 Outliers

4.4 Timeplots: Order, Please!

4.5 Re-expressing Data: A First Look


5. The Standard Deviation as a Ruler and the Normal Model

5.1 Standardizing with z-Scores

5.2 Shifting and Scaling

5.3 Normal Models

5.4 Finding Normal Percentiles

5.5 Normal Probability Plots


Review of Part I. Exploring and Understanding Data




6. Scatterplots, Association, and Correlation

6.1 Scatterplots

6.2 Correlation

6.3 Warning: Correlation ≠ Causation

6.4 Straightening Scatterplots


7. Linear Regression

7.1 Least Squares: The Line of "Best Fit"

7.2 The Linear Model

7.3 Finding the Least Squares Line

7.4 Regression to the Mean

7.5 Examining the Residuals

7.6 R2—The Variation Accounted for by the Model

7.7 Regression Assumptions and Conditions


8. Regression Wisdom

8.1 Examining Residuals

8.2 Extrapolation: Reaching Beyond the Data

8.3 Outliers, Leverage, and Influence

8.4 Lurking Variables and Causation

8.5 Working with Summary Values


Review of Part II. Exploring Relationships Between Variables




9. Understanding Randomness

9.1 What is Randomness?

9.2  Simulating By Hand


10. Sample Surveys

10.1 The Three Big Ideas of Sampling

10.2 Populations and Parameters

10.3 Simple Random Samples

10.4 Other Sampling Designs

10.5 From the Population to the Sample: You Can't Always Get What You Want

10.6 The Valid Survey

10.7 Common Sampling Mistakes, or How to Sample Badly


11. Experiments and Observational Studies

11.1 Observational Studies

11.2 Randomized, Comparative Experiments

11.3 The Four Principles of Experimental Design

11.4 Control Treatments

11.5 Blocking

11.6 Confounding


Review of Part III  Gathering Data




12. From Randomness to Probability

12.1 Random Phenomena

12.2 Modeling Probability

12.3 Formal Probability


13. Probability Rules!

13.1 The General Addition Rule

13.2 Conditional Probability and the General Multiplication Rule

13.3 Independence

13.4 Picturing Probability: Tables, Venn Diagrams and Trees

13.5 Reversing the Conditioning and Bayes' Rule


14. Random Variables and Probability Models

14.1 Expected Value: Center

14.2 Standard Deviation

14.3 Combining Random Variables

14.4 The Binomial Model

14.5 Modeling the Binomial with a Normal Model

*14.6 The Poisson Model

14.7 Continuous Random Variables


Review of Part IV Randomness and Probability




15. Sampling Distribution Models

15.1 Sampling Distribution of a Proportion

15.2 When Does the Normal Model Work? Assumptions and Conditions

15.3 The Sampling Distribution of Other Statistics

15.4 The Central Limit Theorem: The Fundamental Theorem of Statistics

15.5 Sampling Distributions: A Summary


16. Confidence Intervals for Proportions

16.1 A Confidence Interval

16.2 Interpreting Confidence Intervals: What Does 95% Confidence Really Mean?

16.3 Margin of Error: Certainty vs. Precision

16.4 Assumptions and Conditions


17. Testing Hypotheses About Proportions

17.1 Hypotheses

17.2 P-Values

17.3 The Reasoning of Hypothesis Testing

17.4 Alternative Alternatives

17.5 P-Values and Decisions: What to Tell About a Hypothesis Test


18. Inferences About Means

18.1: Getting Started: The Central Limit Theorem (Again)

18.2: Gosset's t

18.3 Interpreting Confidence Intervals

18.4 A Hypothesis Test for the Mean

18.5 Choosing the Sample Size


19. More About Tests and Intervals

19.1 Choosing Hypotheses

19.2 How to Think About P Values

19.3 Alpha Levels

19.4  Practical vs. Statistical Significance

19.5 Critical Values Again

19.6 Errors

19.7 Power


Review of Part V From the Data at Hand to the World at Large




20. Comparing Groups

20.1 The Variance of a Difference

20.2 The Standard Deviation of the Difference Between Two Proportions

20.3 Assumptions and Conditions for Comparing Proportions

20.4 The Sampling Distribution of the Difference between Two Proportions

20.5 Comparing Two Means

20.6 The Two-Sample t-Test: Testing for the Difference Between Two Means

20.7 The Two Sample z-Test: Testing for the Difference between Proportions

20.8 The Pooled t-Test: Everyone into the Pool?

20.9 Pooling


21. Paired Samples and Blocks

21.1 Paired Data

21.2 Assumptions and Conditions

21.3 Confidence Intervals for Matched Pairs

21.4 Blocking


22. Comparing Counts

22.1 Goodness-of-Fit Tests

22.2 Chi-Square Test of Homogeneity

22.3 Examining the Residuals

22.4 Chi-Square Test of Independence


23. Inferences for Regression

23.1 The Population and the Sample

23.2 Assumptions and Conditions

23.3 Intuition About Regression Inference

23.4 Regression Inference

23.5 Standard Errors for Predicted Values

23.6 Confidence Intervals for

Predicted Values

23.7* Logistic Regression


Review of Part VI. Learning About the World




24. Analysis of Variance

24.1 Testing Whether the Means of Several Groups Are Equal

24.2 The ANOVA Table

24.3 Plot the Data . . .

24.4 Comparing Means


25. Multiple Regression

25.1 Two Predictors

25.2 What Multiple Regression Coefficients Mean

25.3 The Multiple Regression Model

25.4 Multiple Regression Inference

25.5 Comparing Multiple Regression Models



A. Answers

B. Photo Acknowledgments

C. Index

D. Tables and Selected Formulas


*Indicates an optional chapter

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Business Statistics: A First Course, CourseSmart eTextbook, 2nd Edition
Format: Safari Book

$89.99 | ISBN-13: 978-0-321-83876-6