Casino Management: A Strategic Approach, CourseSmart eTextbook

For courses in Casino Management, Casino Marketing, or Intro to Gaming.

 

Unlike other casino books, this textbook examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The text starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions.  Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the text, special emphasis is placed on strategic market planning and the connection between entertainment and industry.

Table of Contents

 

PART ONE: INTRODUCTION

1.      Introduction

 

PART TWO: EXTERNAL ENVIRONMENTS

2.      Economic Environments

3.      Social Environments

4.      Culture and Technology

5.      Casino Management and Politics

6.      Legal Environment

 

PART THREE: EXTERNAL ENVIRONEMNTAL INFLUENCES

7.      Consumer Behavior

8.      Competition

 

PART FOUR: INTERNAL CONTROL

9.    Product: Games & Statistics

10.  Product: Organization

11.  Pricing: Revenue Control

12.  Pricing: Comps and Credit

13.  Place

14.  Promotions

 

PART FIVE: FUTURE

15. Future of Gamin