Description
A special series addressing casinos and casino management.
Designed to uncover the inner workings of a casino, this five book series tackles a variety of topics–from gaming methods, to financial controls, to marketing, to organization and culture. Each book covers a topic in-depth and offers a unifying management perspective. Aspiring students and current employees will benefit from the contributions industry professionals have made to these texts. Featuring a flexible design and accompanying instructor manual, the books can be used separately or together to provide a consistent curriculum for majors, minors and certification programs.
Table of Contents
Introduction
Chapter 1: Introduction to Marketing
Chapter 2: Strategic Planning
Macromarketing - External Factors that impact on doing business
Chapter 3: External Environments
Chapter 4: Consumer Markets
Chapter 5: Beyond the Traditional Gambler: Meetings and Conventions
Chapter 6: Segmentation and Positioning
Micromarketing — Things that the casino can control
Chapter 7: Service Profit Chain
Chapter 8: Revenue Management
Chapter 9: Place - The Importance of Channels, Location, and Transportation
Chapter 10: Promotions
Chapter 11: Tying it all together
Purchase Info 
With CourseSmart eTextbooks and eResources, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.
Once you have purchased your eTextbooks and added them to your CourseSmart bookshelf, you can access them anytime, anywhere.
Casino Marketing: Theories and Applications, CourseSmart eTextbook
Format: Electronic Book
$27.99 | ISBN-13: 978-0-13-500610-8
