A special series addressing casinos and casino management.
Designed to uncover the inner workings of a casino, this five book series tackles a variety of topics–from gaming methods, to financial controls, to marketing, to organization and culture. Each book covers a topic in-depth and offers a unifying management perspective. Aspiring students and current employees will benefit from the contributions industry professionals have made to these texts. Featuring a flexible design and accompanying instructor manual, the books can be used separately or together to provide a consistent curriculum for majors, minors and certification programs.
Table of Contents
Chapter 1: Introduction to Marketing
Chapter 2: Strategic Planning
Macromarketing - External Factors that impact on doing business
Chapter 3: External Environments
Chapter 4: Consumer Markets
Chapter 5: Beyond the Traditional Gambler: Meetings and Conventions
Chapter 6: Segmentation and Positioning
Micromarketing — Things that the casino can control
Chapter 7: Service Profit Chain
Chapter 8: Revenue Management
Chapter 9: Place - The Importance of Channels, Location, and Transportation
Chapter 10: Promotions
Chapter 11: Tying it all together
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Casino Marketing: Theories and Applications, CourseSmart eTextbook
Format: Electronic Book
$27.99 | ISBN-13: 978-0-13-500610-8