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Casino Marketing: Theories and Applications, CourseSmart eTextbook

By Kathryn Hashimoto

Published by Prentice Hall

Published Date: May 4, 2009

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A special series addressing casinos and casino management.


Designed to uncover the inner workings of a casino, this five book series tackles a variety of topics–from gaming methods, to financial controls, to marketing, to organization and culture. Each book covers a topic in-depth and offers a unifying management perspective. Aspiring students and current employees will benefit from the contributions industry professionals have made to these texts. Featuring a flexible design and accompanying instructor manual, the books can be used separately or together to provide a consistent curriculum for majors, minors and certification programs.

Table of Contents

Table of Contents



Chapter 1: Introduction to Marketing

Chapter 2: Strategic Planning

Macromarketing - External Factors that impact on doing business

Chapter 3: External Environments

Chapter 4:  Consumer Markets

Chapter 5: Beyond the Traditional Gambler: Meetings and Conventions

Chapter 6: Segmentation and Positioning

Micromarketing — Things that the casino can control

Chapter 7: Service Profit Chain 

Chapter 8:  Revenue Management 

Chapter 9: Place - The Importance of Channels, Location, and Transportation

Chapter 10: Promotions

Chapter 11: Tying it all together



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Casino Marketing: Theories and Applications, CourseSmart eTextbook
Format: Safari Book

$30.99 | ISBN-13: 978-0-13-500610-8