Description
This is the Safari online edition of the printed book.
This book brings together powerful new strategies that world-class retailers are using today to thrive in a brutal business environment. Top retail expert Dr. Barry Berman shows how to plan, execute, and win based on cost and differentiation. Detailed case studies include Wegman’s, Family Dollar, Target, Tesco, Walgreen, and Costco.
Table of Contents
Preface xii
Introduction 1
Chapter 1: The Questionable Future Facing Global Retailers 5
Chapter 2: Low-Cost Strategies I: Key Elements of a Low-Cost Provider Strategy 27
Chapter 3: Low-Cost Strategies II: Delivering Low Costs Through Minimizing Product Proliferation 49
Chapter 4: Differentiation Strategies I: Effective Human Resource Strategies 81
Chapter 5: Differentiation Strategies II: Enhancing the Service Experience 111
Chapter 6: Differentiation Strategies III: Developing and Maintaining a Strong Private Label Program 141
Chapter 7: Implementing Cost-, Differentiation-, and Value-Based Retail Strategies 173
Appendix: Individual and Composite Financial Performance, Customer Service, and Worker Satisfaction Metrics of the Best-Practice Retailers 203
Index 229
Purchase Info
ISBN-10: 0-13-261428-6
ISBN-13: 978-0-13-261428-3
Format: On-line Supplement
$39.99
You can purchase immediate access to this online product with a credit card.
