Table of Contents
PART ONE Introduction to Strategic Management and Business Policy
CHAPTER 1 Basic Concepts of Strategic Management
CHAPTER 2 Corporate Governance
CHAPTER 3 Social Responsibility and Ethics in Strategic Management
PART TWO Scanning the Environment
CHAPTER 4 Environmental Scanning and Industry Analysis
CHAPTER 5 Internal Scanning: Organizational Analysis
PART THREE Strategy Formulation
CHAPTER 6 Strategy Formulation: Situation Analysis and Business Strategy
CHAPTER 7 Strategy Formulation: Corporate Strategy
CHAPTER 8 Strategy Formulation: Functional Strategy and Strategic Choice
PART FOUR Strategy Implementation and Control
CHAPTER 9 Strategy Implementation: Organizing for Action
CHAPTER 10 Strategy Implementation: Staffing and Directing
CHAPTER 11 Evaluation and Control
PART FIVE Introduction to Case Analysis
CHAPTER 12 Suggestions for Case Analysis
PART SIX WEB CHAPTERS Other Strategic Issues
WEB CHAPTER A Strategic Issues in Managing Technology & Innovation
WEB CHAPTER B Strategic Issues in Entrepreneurial Ventures & Small Businesses
WEB CHAPTER C Strategic Issues in Not-For-Profit Organizations
Format: Alternate Binding
This title is currently unavailable on myPearsonStore.
We recommend Concepts in Strategic Management and Business Policy, 14th Edition as a replacement.
Digital Choices ?
MyLab & Mastering with Pearson eText is a complete digital substitute for a print value pack at a lower price.
MyLab & Mastering ?
MyLab & Mastering products deliver customizable content and highly personalized study paths, responsive learning tools, and real-time evaluation and diagnostics. MyLab & Mastering products help move students toward the moment that matters most—the moment of true understanding and learning.
$86.35 | ISBN-13: 978-0-13-247815-1
With CourseSmart eTextbooks and eResources, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.
Once you have purchased your eTextbooks and added them to your CourseSmart bookshelf, you can access them anytime, anywhere.
$67.99 | ISBN-13: 978-0-13-284680-6