Table of Contents
PART ONE Introduction to Strategic Management and Business Policy
CHAPTER 1 Basic Concepts of Strategic Management
CHAPTER 2 Corporate Governance
CHAPTER 3 Social Responsibility and Ethics in Strategic Management
PART TWO Scanning the Environment
CHAPTER 4 Environmental Scanning and Industry Analysis
CHAPTER 5 Internal Scanning: Organizational Analysis
PART THREE Strategy Formulation
CHAPTER 6 Strategy Formulation: Situation Analysis and Business Strategy
CHAPTER 7 Strategy Formulation: Corporate Strategy
CHAPTER 8 Strategy Formulation: Functional Strategy and Strategic Choice
PART FOUR Strategy Implementation and Control
CHAPTER 9 Strategy Implementation: Organizing for Action
CHAPTER 10 Strategy Implementation: Staffing and Directing
CHAPTER 11 Evaluation and Control
PART FIVE Introduction to Case Analysis
CHAPTER 12 Suggestions for Case Analysis
PART SIX WEB CHAPTERS Other Strategic Issues
WEB CHAPTER A Strategic Issues in Managing Technology & Innovation
WEB CHAPTER B Strategic Issues in Entrepreneurial Ventures & Small Businesses
WEB CHAPTER C Strategic Issues in Not-For-Profit Organizations
Format: Alternate Binding
This title is currently unavailable on myPearsonStore.
We recommend Concepts in Strategic Management and Business Policy, 14th Edition as a replacement.
Digital Choices ?
MyLab & Mastering with Pearson eText is a complete digital substitute for a print value pack at a lower price.
MyLab & Mastering ?
MyLab & Mastering products deliver customizable content and highly personalized study paths, responsive learning tools, and real-time evaluation and diagnostics. MyLab & Mastering products help move students toward the moment that matters most—the moment of true understanding and learning.
$89.95 | ISBN-13: 978-0-13-247815-1