Class-tested approach to Strategy with new focus on environmental sustainability.
Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face the future consequences such as climate change, global warming and energy availability.
Table of Contents
Chapter 1 What Is Strategy and the Strategic Management Process? 2
Chapter 2 Evaluating a Firm’s External Environment 26
Chapter 3 Evaluating a Firm’s Internal Capabilities 62
Part 2: Business-Level Strategies
Chapter 4 Cost Leadership 100
Chapter 5 Product Differentiation 128
Part 3: Corporate Strategies
Chapter 6 Vertical Integration 160
Chapter 7 Corporate Diversification 186
Chapter 8 Organizing to Implement Corporate Diversification 218
Chapter 9 Strategic Alliances 246
Chapter 10 Mergers and Acquisitions 274
Chapter 11 International Strategies 306
Appendix: Analyzing Cases and Preparing for Class Discussions 343
Company Index 355
Name Index 358
Subject Index 363
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$73.99 | ISBN-13: 978-0-13-312643-3