Product Cover Image

Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability [RENTAL EDITION], 15th Edition

By Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford

Published by Pearson

Published Date: Jan 3, 2017

This title is part of a new Pearson program pilot offering students the option to rent a print textbook for fall 2017.  By having affordable access to the best learning materials and experiences from day-one, students come to class prepared and ready to succeed.  Additional details on the rental program will be coming soon.

Description

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

For courses in Strategic Management and Business Policy.

 

Utilize a Strategic Management Model to learn and apply key concepts  

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well¿-researched and practically crafted lesson. Also included is a new chapter on Global Strategy.

 

Also available with MyLab Management

MyLab™ Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Note: You are purchasing a standalone product; MyLab Management does not come packaged with this content. Students, if interested in purchasing this title with MyLab Management, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.


If you would like to purchase both the physical text and MyLab Management, search for:

 

0134619382 / 9780134619385 Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability Plus MyLab Management with Pearson eText -- Access Card Package

 

Package consists of:

  • 013452215X / 9780134522159 Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability
  • 0134527917 / 9780134527918 MyLab Management with Pearson eText -- Access Card -- for Strategic Management and Business Policy: Globalization, Innovation and Sustainability

 

Table of Contents

PART 1: Introduction to Strategic Management and Business Policy
1. Basic Concepts of Strategic Management
2. Corporate Governance
3. Social Responsibility and Ethics in Strategic Management

PART 2: Scanning the Environment
4. Environmental Scanning and Industry Analysis
5. Organizational Analysis and Competitive Advantage

PART 3: Strategy Formulation
6. Strategy Formulation: Business Strategy
7. Strategy Formulation: Corporate Strategy
8. Strategy Formulation: Functional Strategy and Strategic Choice

PART 4: Strategy Implementation and Control
9. Strategy Implementation: Global Strategy
10. Strategy Implementation: Organizing and Structure
11. Strategy Implementation: Staffing and Directing
12. Evaluation and Control

PART 5: Introduction to Case Analysis
13. Suggestions for Case Analysis