Table of Contents
Section 1: Consumers in the Marketplace
Chapter 1: Buying, Having, and Being
Section 2: Consumers as Individuals
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Global Values
Chapter 5: The Self
Chapter 6: Personality and Psychographics
Section 3: Consumers as Decision Makers
Chapter 7: Attitudes and Persuasion
Chapter 8: Decision Making
Chapter 9: Buying and Disposing
Chapter 10: Organizational and Household Decision Making
Section 4: Consumers and Subcultures
Chapter 11: Groups and Social Media
Chapter 12: Social Class and Lifestyles
Chapter 13: SubculturesChapter 14: Culture
Format: Alternate Binding
This item has been upgraded to Consumer Behavior: Buying, Having, and Being, 11th Edition.
MyLab & Mastering ?
MyLab & Mastering products deliver customizable content and highly personalized study paths, responsive learning tools, and real-time evaluation and diagnostics. MyLab & Mastering products help move students toward the moment that matters most—the moment of true understanding and learning.
$40.00 | ISBN-13: 978-0-13-272058-8
$85.00 | ISBN-13: 978-0-13-272045-8
With CourseSmart eTextbooks and eResources, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.
Once you have purchased your eTextbooks and added them to your CourseSmart bookshelf, you can access them anytime, anywhere.
$97.99 | ISBN-13: 978-0-13-267211-5
Loose Leaf Version ?
Books a la Carte are less-expensive, loose-leaf versions of the same textbook.
$156.13 | ISBN-13: 978-0-13-267214-6