Table of Contents
Section 1: Consumers in the Marketplace
Chapter 1: Buying, Having, and Being
Section 2: Consumers as Individuals
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Global Values
Chapter 5: The Self
Chapter 6: Personality and Psychographics
Section 3: Consumers as Decision Makers
Chapter 7: Attitudes and Persuasion
Chapter 8: Decision Making
Chapter 9: Buying and Disposing
Chapter 10: Organizational and Household Decision Making
Section 4: Consumers and Subcultures
Chapter 11: Groups and Social Media
Chapter 12: Social Class and Lifestyles
Chapter 13: SubculturesChapter 14: Culture
Format: Alternate Binding
This title is currently unavailable on myPearsonStore.
We recommend Consumer Behavior: Buying, Having, and Being, 11th Edition as a replacement.
Digital Choices ?
MyLab & Mastering with Pearson eText is a complete digital substitute for a print value pack at a lower price.
MyLab & Mastering ?
MyLab & Mastering products deliver customizable content and highly personalized study paths, responsive learning tools, and real-time evaluation and diagnostics. MyLab & Mastering products help move students toward the moment that matters most—the moment of true understanding and learning.
$97.50 | ISBN-13: 978-0-13-272045-8
$50.00 | ISBN-13: 978-0-13-272058-8