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Consumer Behavior, 10th Edition

By Michael R. Solomon

Published by Pearson

Published Date: Dec 27, 2011

Description

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Table of Contents

Section 1: Consumers in the Marketplace

Chapter 1: Buying, Having, and Being 

Section 2:  Consumers as Individuals

Chapter 2: Perception

Chapter 3: Learning and Memory

Chapter 4: Motivation and Global Values

Chapter 5: The Self

Chapter 6: Personality and Psychographics

Section 3: Consumers as Decision Makers

Chapter 7: Attitudes and Persuasion

Chapter 8: Decision Making

Chapter 9: Buying and Disposing

Chapter 10: Organizational and Household Decision Making

Section 4: Consumers and Subcultures

Chapter 11: Groups and Social Media

Chapter 12: Social Class and Lifestyles

Chapter 13: Subcultures

Chapter 14: Culture