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Consumer Behavior: Buying, Having, and Being, CourseSmart eTextbook, 11th Edition

By Michael R. Solomon

Published by Prentice Hall

Published Date: May 9, 2014


For undergraduate and MBA courses in consumer behavior.


Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.


This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
  • Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Table of Contents

Section 1

Foundations of Consumer Behavior 3

Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 4

Chapter 2 Decision Making and Consumer Behavior 36

Chapter 3 Cultural Influences on Consumer Decision Making 78

Chapter 4 Consumer and Social Well-Being 130



Section 2

Internal Influences on Consumer Behavior 171

Chapter 5 Perception 172

Chapter 6 Learning and Memory 206

Chapter 7 The Self 248

Chapter 8 Attitudes and Persuasion 300


Section 3

External Influences on Consumer Behavior 349

Chapter 9 Group and Situational Effects on Consumer Behavior 350

Chapter 10 Consumer Identity I: Sex Roles and Subcultures 404

Chapter 11 Consumer Identity II: Social Class and Lifestyles 454

Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion 500

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Consumer Behavior: Buying, Having, and Being, CourseSmart eTextbook, 11th Edition
Format: Safari Book

$107.99 | ISBN-13: 978-0-13-345100-9