For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Table of Contents
Section 1: Consumers in the Marketplace
Chapter 1: Buying, Having, and Being
Section 2: Consumers as Individuals
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Global Values
Chapter 5: The Self
Chapter 6: Personality and Psychographics
Section 3: Consumers as Decision Makers
Chapter 7: Attitudes and Persuasion
Chapter 8: Decision Making
Chapter 9: Buying and Disposing
Chapter 10: Organizational and Household Decision Making
Section 4: Consumers and Subcultures
Chapter 11: Groups and Social Media
Chapter 12: Social Class and Lifestyles
Chapter 13: SubculturesChapter 14: Culture
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Consumer Behavior, CourseSmart eTextbook, 10th Edition
Format: Safari Book
$97.99 | ISBN-13: 978-0-13-267211-5