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Consumer Behavior, CourseSmart eTextbook, 9th Edition

By Michael R. Solomon

Published by Prentice Hall

Published Date: Jan 22, 2010

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Description

For undergraduate and graduate consumer behavior courses.

Explore the "act of buying" and beyond.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

Table of Contents

SECTION 1: CONSUMERS IN THE MARKETPLACE

Chapter 1. Consumers Rule

SECTION 2: CONSUMERS AS INDIVIDUALS

Chapter 2. Perception

Chapter 3. Learning and Memory

Chapter 4. Motivation and Values

Chapter 5. The Self

Chapter 6. Personality and Lifestyles

Chapter 7. Attitudes and Persuasive Communications

SECTION 3: CONSUMERS AS DECISION MAKERS

Chapter 8. Individual Decision Making

Chapter 9. Buying and Disposing

Chapter 10. Groups

Chapter 11. Organizational and Household Decision Making

SECTION 4: CONSUMERS AND SUBCULTURES

Chapter 12. Income and Social Class

Chapter 13. Ethnic, Racial, and Religious Subcultures

Chapter 14. Age Subcultures

SECTION 5: CONSUMERS AND CULTURE

Chapter 15. Cultural Influences on Consumer Behavior

Chapter 16. Global Consumer Culture

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Consumer Behavior, CourseSmart eTextbook, 9th Edition
Format: Safari Book

$94.40 | ISBN-13: 978-0-13-611093-4