Table of Contents
Table of Contents:
PART I: CONSUMER PERSPECTIVES
1. Consumers in a Changing World
2. The Consumer Movement
3. Consumer Theories and Developing a Model
PART II: CONSUMER PROTECTION
4. Consumer Responsibilities, Redress, and Law
5. Government Protection, Nongovernmental Proconsumer Groups, and Media
PART III: CONSUMERS IN THE MARKETPLACE
6. Buying Process, Brands, and Product Development
7. Decision Making and the Influence of Advertising
8. Food and Beverage Issues
9. Health and Wellness Issues
10. Ownership, Safety and Repairs
11. The Internet and Identity Theft
12. Being a Better Consumer of Housing and Vehicles
PART IV: CONSUMERS IN THE FINANCIAL MARKETPLACE
13. Saving, Banking, Debt, and Credit Issues
14. Insurance and Investment Issues
PART V: EMERGING CONSUMER ISSUES AND THE GLOBAL PERSPECTIVE
15. Ethics and Globalization
Purchase Info
ISBN-10: 0-13-159049-9
ISBN-13: 978-0-13-159049-6
Format: Cloth
$134.00 | Free Ground Shipping.
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Consumer Economics: Issues and Behaviors, CourseSmart eTextbook, 2nd Edition
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