For undergraduate consumer economics and related consumer science courses.
This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world–all using a balanced textbook/casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion.
Table of Contents
Table of Contents:
PART I: CONSUMER PERSPECTIVES
1. Consumers in a Changing World
2. The Consumer Movement
3. Consumer Theories and Developing a Model
PART II: CONSUMER PROTECTION
4. Consumer Responsibilities, Redress, and Law
5. Government Protection, Nongovernmental Proconsumer Groups, and Media
PART III: CONSUMERS IN THE MARKETPLACE
6. Buying Process, Brands, and Product Development
7. Decision Making and the Influence of Advertising
8. Food and Beverage Issues
9. Health and Wellness Issues
10. Ownership, Safety and Repairs
11. The Internet and Identity Theft
12. Being a Better Consumer of Housing and Vehicles
PART IV: CONSUMERS IN THE FINANCIAL MARKETPLACE
13. Saving, Banking, Debt, and Credit Issues
14. Insurance and Investment Issues
PART V: EMERGING CONSUMER ISSUES AND THE GLOBAL PERSPECTIVE
15. Ethics and Globalization
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Consumer Economics: Issues and Behaviors, CourseSmart eTextbook, 2nd Edition
Format: Safari Book
$62.99 | ISBN-13: 978-0-13-504111-6