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Contemporary Club Management (AHLEI), CourseSmart eTextbook, 3rd Edition

By Joe Purdue, . . American Hotel & Lodging Educational Institute

Published by Educational Institute

Published Date: May 3, 2013

Description

CONTEMPORARY CLUB MANAGEMENT, 3/e introduces students to the complex world of private club management. Chapter contributors are hospitality educators and others with expertise in the areas of club management and facilities. The third edition features two new chapters.  “Effective Communication for Club Managers” covers common communications challenges; speaking, writing, and listening; important workplace communication issues, and technology and communication. “Club Facility Management” provides an overview of facility management responsibilities at a private club, sustainability, building projects, and quality assessments. Other topics include Club Governance and the General Manager/CEO, Membership Marketing, Club Food and Beverage Operations, and Golf Operations in Clubs.

 

Editors: Joe Perdue, CCM, CHE, and Jason Koenigsfeld, Ph.D., CHE, for the Club Managers Association of America

Table of Contents

Chapter 1:           Overview of Club Operations

Chapter 2:           The Board of Directors and the General Manager/Chief Operating Officer

Chapter 3:           Leading Clubs Effectively

Chapter 4:           Strategic Planning and Management

Chapter 5:           Effective Communication for Club Managers

Chapter 6:           Club Marketing

Chapter 7:           Membership Marketing

Chapter 8:           Managing Human Resources in Clubs

Chapter 9:           Training and Professional Development in Clubs

Chapter 10:         Club Food and Beverage Operations

Chapter 11:         Club Financial Management

Chapter 12:         Club Technology

Chapter 13:         Club Facility Management

Chapter 14:         Managing Entertainment in Clubs

Chapter 15:         Golf Operations in Clubs

Chapter 16:         Golf Course Maintenance

Chapter 17:         Club Fitness, Spa, Aquatics, and Tennis Operations

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Contemporary Club Management (AHLEI), CourseSmart eTextbook, 3rd Edition
Format: Safari Book

$57.99 | ISBN-13: 978-0-13-314725-4