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Convention Management and Service (AHLEI), CourseSmart eTextbook, 8th Edition

By James R. Abbey, . . American Hotel & Lodging Educational Institute, Milton T Astroff

Published by Educational Institute

Published Date: May 10, 2013

Description

This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.

Table of Contents

Introduction to the Convention, Meetings, and Trade Show Industry

Developing a Marketing Plan

Organizing for Convention Sales

Selling the Association Market

Selling the Corporate Meetings Market

Selling Other Markets

Selling to the Meetings Market

Advertising to the Meeting Planner

Negotiations and Contracts

The Service Function

Guestrooms

Preparing for the Event

Function Rooms and Meeting Setups

Food and Beverage Service

Audiovisual Requirements

Admission Systems and Other Services

Exhibits and Trade Shows

Convention Billing and Post-Convention Review

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Convention Management and Service (AHLEI), CourseSmart eTextbook, 8th Edition
Format: Safari Book

$39.99 | ISBN-13: 978-0-13-314726-1