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Cornerstones for Professionalism Plus NEW MyLab Student Success 2012 Update -- Access Card Package, 2nd Edition

By Robert M. Sherfield, Patricia G. Moody

Published by Pearson

Published Date: Aug 14, 2012


The Second Edition is written specifically for college students who are preparing to go into the workforce. 


Cornerstones for Professionalism prepares students for the workplace through a wide variety of techniques and strategies and shows them how to continue their upward mobility once on the job. Significantly expanded and updated to cover every aspect of the graduate's role in the workplace, the book focuses on a full gamut of preparation skills designed to assist students in getting the right job and maximizing their performance. It is filled with timely information including ethics development, personal financial management, goal setting strategies, priority and stress management related to the workplace, navigation of the human resource management maze, delivering excellent customer service techniques, working effectively with multigenerational colleagues, functioning on a global virtual team, using technology to work more productively, managing conflict and difficult people, finding the right career and driving productivity, and learning to navigate change while in a career. Unique features include Digital Briefcase© and Professionals from the Field. Among several new chapters, Understanding Financial Intelligence and Effective Communications for the Social Media Generation are sure to benefit students. 

Table of Contents


Chapter 1    DISCOVER: Discover Who You Are

Chapter 2    BUILD: Building a Strong Character with Impeccable Ethics

Chapter 3    PROSPER: Understanding Financial Intelligence

Chapter 4    GROW: Building a Life Plan Through Goal Setting



Chapter 5    PRIORITIZE: Strategies for Managing Priority and Stress

Chapter 6    SOCIALIZE: Avoid Workplace Landmines and Perfect Your Social Image

Chapter 7    MANAGE: Navigating the Human Resource Maze

Chapter 8    SERVE: Maximizing Customer Service and Productivity in the Workplace



Chapter 9      COMMUNICATE: Effective Communication for the Social Media Generation

Chapter 10    RELATE: Relationships, Diversity, and Multigenerational Distinctions

Chapter 11    LEAD: Teamwork - How to Lead and How to Follow

Chapter 12    RELATE: Managing Conflict and Dealing with Difficult People



Chapter 13    CONNECT: Working with Technology in a Knowledge Economy

Chapter 14    PLAN: Creating a Dynamic Employment Package and Job Search Plan

Chapter 15    INTERVIEW: Interviewing Like a Pro

Chapter 16    CHANGE: Directing Your Life Through Continuous Positive Change