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Cultural Dimension of Global Business, The, 7th Edition

By Gary Ferraro, Elizabeth Briody

Published by Pearson

Published Date: Jul 30, 2012


Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.


The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.


Learning Goals

Upon completing this book readers will be able to:

  • Understand the interaction between global business and culture
  • Discuss comparative values and cultural differences
  • Know the importance of understanding nonverbal communication patterns prevalent in the international business arena
  • Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing

Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: or you can purchase a ValuePack of the text + MySearchlab (at no additional cost): ValuePack ISBN-10: 020589786X / ValuePack ISBN-13: 9780205897865.

Purchase Info

ISBN-10: 0-205-83559-7

ISBN-13: 978-0-205-83559-1

Format: Alternate Binding

This publication is not currently for sale.

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