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Cultural Dimension of Global Business, The, CourseSmart eTextbook, 7th Edition

By Gary Ferraro, Elizabeth Briody

Published by Pearson

Published Date: Aug 27, 2012

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Description

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.

 

The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.

 

Learning Goals

Upon completing this book readers will be able to:

  • Understand the interaction between global business and culture
  • Discuss comparative values and cultural differences
  • Know the importance of understanding nonverbal communication patterns prevalent in the international business arena
  • Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing

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Cultural Dimension of Global Business, The, CourseSmart eTextbook, 7th Edition
Format: Safari Book

$30.99 | ISBN-13: 978-0-205-84482-1