Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
Table of Contents
Chapter 1: Introduction to Contemporary Public Relations
Chapter 2: Practitioners of Public Relations
Chapter 3: Organizational Settings
Chapter 4: Historical Origins and Evolution
PART II: FOUNDATIONS
Chapter 5: Professionalism and Ethics
Chapter 6: Legal Considerations
Chapter 7: Theory: Adjustment and Adaptation
Chapter 8: Theory: Communication and Public Opinion
Chapter 9: Internal Relations and Employee Communication
Chapter 10: External Media and Media Relations
PART III: MANAGEMENT PROCESS
Chapter 11: Step One: Defining Public Relations Problems
Chapter 12: Step Two: Planning and Programming
Chapter 13: Step Three: Taking Action and Communicating
Chapter 14: Step Four: Evaluating the Program
PART IV: THE PRACTICE
Chapter 15: Business and Industry
Chapter 16: Government and Politics
Chapter 17: Military Public Affairs
Chapter 18: Nonprofits and NGOs
Chapter 19: Health Care
Chapter 20: Education
Chapter 21: Associations and Unions
Purchase Info ?
With CourseSmart eTextbooks and eResources, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.
Once you have purchased your eTextbooks and added them to your CourseSmart bookshelf, you can access them anytime, anywhere.
$65.99 | ISBN-13: 978-0-13-272098-4