Table of Contents
Chapter 1 Demand/Supply Integration 1
Chapter 2 Demand Forecasting as a Management Process 31
Chapter 3 Quantitative Forecasting Techniques 59
Chapter 4 Qualitative Forecasting Techniques 93
Chapter 5 Incorporating Market Intelligence into the Forecast 119
Chapter 6 Performance Measurement 139
Chapter 7 World-Class Demand Forecasting 171
Chapter 8 Bringing It Back to Demand/Supply Integration: Managing the Demand Review 219
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